The primary challenge was increasing organic traffic and boosting conversions in a highly competitive skincare market. The brand’s existing SEO efforts were minimal, their content strategy was outdated, and their branding lacked a distinctive identity that could capture their target audience’s attention. With these challenges in mind, CrackedAgency needed to create a well-rounded strategy to position the brand as a leader in the natural skincare space.
Traffic Increase
Revenue Growth
Surge in new users
Conducted a thorough SEO audit to address slow site speed, mobile responsiveness, and technical SEO errors.
Implemented keyword research to target high-intent skincare-related terms.
Enhanced on-page SEO by optimizing product pages, category pages, and blog posts.
Improved metadata and internal linking to ensure that search engines could efficiently crawl and index the site.
Introduced structured data (schema markup) to better represent the product catalog on search engines, especially in rich snippets.
Created detailed and SEO-optimized product descriptions that focused on product benefits and natural ingredients, aligning with customer values.
Developed a content calendar for blog posts targeting skincare routines, ingredient benefits, and common skincare concerns, aimed at educating the audience.
Crafted thought-leadership articles that positioned the store as a trusted expert in skincare.
Refined the brand’s messaging and tone of voice to align with their eco-conscious values.
Improved the visual presentation on the website and social media platforms, providing a consistent, aesthetically pleasing experience.
Reinforced the brand’s identity with taglines and messaging that emphasized natural, sustainable skincare solutions.
Our strategic SEO, content, and branding initiatives resulted in tangible improvements across the board, helping the client significantly grow their digital presence:
Before: The site attracted 12,000 visitors per month from organic search.
After: After 12 months, monthly organic traffic grew to 28,500 visitors (a 137% increase).
Before: The store ranked for only 3 relevant keywords in the top 10 search results.
After: Now ranks for over 25 relevant keywords, with 7 keywords in the top 3 positions for high-traffic terms like “natural skincare for sensitive skin” and “cruelty-free moisturizer.”
Before: Conversion rate from organic visitors was at 1.3%.
After: This improved to 2.1%, translating to more engaged and converting traffic (a 61% increase in conversions).
Before: Organic search generated approximately $85,000 annually.
After: Organic-driven revenue increased to $165,000 annually — almost doubling revenue from organic channels.
Before: Blog posts averaged around 800 views per month.
After: Blog posts now receive 4,000 monthly views, with an average engagement time of 1 minute 45 seconds, indicating more engaged readers.
Before: The repeat customer rate was around 22%.
After: With improved branding and content, repeat purchases increased to 31%, reflecting improved customer loyalty.
The branding enhancements resulted in a 50% increase in social media followers across Instagram and Facebook, helping to build a larger community of engaged users.
By addressing the core SEO, content, and branding challenges, CrackedAgency successfully positioned the skincare Shopify store for long-term growth. These improvements in organic traffic, revenue, and customer engagement have significantly elevated the brand in a competitive market, allowing them to compete with much larger players in the skincare industry.