Breaking Through the Noise: 1969% Organic Growth for a Cloud Communication Brand

A Dramatic Rise: How Cracked Agency Helped a Cloud Phone Company Achieve 1969% Organic Traffic Growth

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In the fiercely competitive landscape of cloud communication solutions, standing out requires a strategic approach. This case study details how Cracked Agency, a leading digital marketing agency, partnered with a virtual cloud phone system company (the Company) to achieve a staggering 1969% increase in organic traffic year-over-year.

The Challenge: A Website Struggling to Find Its Voice

The Company launched its website in 2021. Despite offering a valuable service, the website garnered minimal organic traffic. This stagnant growth posed a significant hurdle for the Company’s online presence.

Cracked Agency's Approach: A Multi-Faceted SEO Strategy

Cracked Agency recognized the need for a comprehensive SEO strategy that addressed content relevance, technical optimization, and link-building efforts. Here’s a breakdown of the implemented tactics:

Content Tailored to User Intent: Through extensive keyword research, Cracked Agency identified a gap in the Company’s content strategy. Users searching for local phone numbers were not finding relevant information on the website. To bridge this gap, Cracked Agency developed a content plan focused on creating targeted landing pages for every US area code. This ensured the Company addressed specific user queries and provided valuable information about local phone number solutions.
Programmatic SEO for Scalable Content Creation: Creating hundreds of landing pages in a short time frame presented a logistical challenge. Cracked Agency implemented programmatic SEO strategies to automate content creation while maintaining quality. This involved developing well-structured templates that could be populated with targeted keywords and relevant information. The result was a significant increase in content volume without sacrificing quality or SEO best practices.
Schema Markup for Richer Search Results: To further enhance the Company’s search result visibility, Cracked Agency implemented schema markup on the website. This structured data provides search engines with richer information about the content, allowing them to display more informative snippets in search results pages. This strategy aimed to improve click-through rates and drive more qualified traffic to the website.
Building Backlinks for Increased Authority: A robust backlink profile is a crucial element of any successful SEO strategy. Cracked Agency implemented a strategic link-building campaign to acquire high-quality backlinks from relevant websites. This helped establish the Company’s website as a credible source of information in the cloud communication industry and signalled trust to search engines.

The Outcome: A Website Transformed

The implemented SEO strategies yielded remarkable results. Within eight months of the campaign launch, the Company’s website experienced a phenomenal 1969% increase in organic traffic year-over-year. The targeted landing pages for local phone numbers proved particularly successful, capturing a significant portion of the US traffic and propelling the website’s overall growth.

Key Takeaways: A Roadmap for Organic Traffic Success

This case study highlights the transformative power of a well-executed SEO strategy. Here are the key takeaways for businesses seeking to replicate the Company’s success:

Understanding user intent and tailoring content accordingly is essential for attracting organic traffic.
Programmatic SEO can be a valuable tool for creating high-quality content at scale.
Implementing schema markup can significantly improve search result visibility and click-through rates.
Building a strong backlink profile is crucial for establishing website authority and ranking higher in search results.

By partnering with a skilled digital marketing agency like Cracked Agency, companies can leverage the power of SEO to achieve significant growth in organic traffic and establish a strong online presence within their competitive landscape.