Driving Patient Inquiries for a Family Medicine DPC Practice with SEO & Paid Ads

Boosting Patient Inquiries for a Family Medicine DPC Doctor through SEO and Paid Ads

Clients:

Direct Primary Care (DPC) Family Medicine Doctor

Agency:

Cracked Agency

Problem Statement

A family medicine doctor offering Direct Primary Care (DPC) services was struggling to expand their patient base, despite offering comprehensive, patient-centered care. The doctor focused on providing affordable, long-term care for families, but the practice was not reaching its full potential due to poor online visibility and limited engagement with potential patients. Although DPC is growing in popularity, the concept needed better communication to attract families looking for a reliable healthcare option.

Challenge

The family medicine doctor specialized in preventive care and chronic condition management for families, including pediatrics and geriatric care. The challenge was twofold:

Increasing local awareness of the DPC model among families who were unfamiliar with the concept.
Competing with larger healthcare providers and insurance-based clinics for visibility in search engines and online platforms.

The doctor needed to attract families searching for personalized care options in a crowded market and convert them into patients through targeted online efforts.

Solution Proposed

CrackedAgency proposed a combination of SEO and Paid Ads (Meta Ads and Google Ads) to drive both organic and paid traffic, generate inquiries, and increase patient sign-ups.

SEO Strategy:
- Focused on local SEO to rank for family medicine-related keywords and terms targeting conditions often treated by family doctors, such as pediatric care, preventive healthcare, and chronic disease management.
- Optimization efforts aimed at making the practice more visible to families searching for “family doctor near me,” “pediatric care without insurance,” and “DPC family medicine in [city].”
Paid Ads Strategy:
- A targeted Google Ads campaign focusing on search intent, with ads designed to capture those searching for affordable family healthcare options, pediatric care, and long-term care plans for chronic conditions.

Meta Ads (Facebook and Instagram) focused on local families, using engaging visuals and simple explanations of the benefits of DPC for family care, emphasizing convenience, personalized attention, and affordability.

What We Did

SEO Strategy:
- Conducted an in-depth analysis of the doctor’s existing online presence, targeting family medicine keywords specific to DPC.
- Optimized the doctor’s Google My Business profile to increase visibility in local search results.
- Implemented on-page SEO enhancements, including optimized meta tags, schema markup, and page speed improvements. This boosted rankings for keywords like “family doctor near me,” “DPC pediatric care,” and “affordable family healthcare.”
- Developed content focused on family care, creating educational blogs and landing pages covering topics such as immunizations, chronic disease management, and family wellness tips, increasing engagement and search engine relevance.
Paid Ads:
- Launched a Google Ads search campaign targeting high-intent keywords related to family care, such as “affordable family healthcare,” “pediatric doctor without insurance,” and “long-term healthcare plans for chronic conditions.”
- Created Facebook and Instagram ads with a family-friendly approach, using images of doctors interacting with families, children, and elderly patients. These ads focused on the cost savings and personal attention provided through the DPC model and were geo-targeted to families within a 25-mile radius of the practice.
- Implemented a remarketing strategy to re-engage visitors who had previously interacted with the website or ads but did not complete an inquiry, driving them back to the site to schedule an appointment.

Results Achieved

The combination of SEO and paid ads resulted in a substantial increase in website traffic, patient inquiries, and new memberships, positioning the doctor as a trusted family healthcare provider in the community.

Website Traffic Growth (Organic + Paid):
- Before: The website averaged 280 monthly visitors, with most traffic coming from referrals.
- After: Following our SEO efforts and paid ad campaigns, the practice saw an influx of 2,200 monthly visitors, a 685% increase in traffic, split between organic and paid sources.
- The practice received 520 visits per month from paid ads alone, indicating strong interest from families searching for care options online.
Organic Search Performance:
- Before: The site ranked for 6 keywords relevant to DPC but had no visibility for family medicine-specific keywords.
- After: Within 6 months, the site ranked for 24 targeted keywords, with 12 appearing on the first page of search results, including “family doctor without insurance” and “pediatric care DPC.”
- Organic search traffic grew from 90 monthly visitors to 1,100, a 1,122% increase, showcasing the effectiveness of local SEO.
Google Ads Performance:
- Achieved a click-through rate (CTR) of 4.3%, well above the healthcare industry average of 2.6%, indicating the ads resonated with the target audience.
- Generated over 85 new patient inquiries per month through Google Ads, leading to 32 new patient appointments per month from paid ads alone.
- The cost-per-click (CPC) was optimized to $2.50 per click, helping to keep advertising costs efficient while still generating valuable leads.
Social Media Ads Performance:
- Meta Ads reached 35,000 local families within the first three months, driving over 450 landing page visits per month.
- Achieved a conversion rate of 6.5% on Facebook and Instagram ads, meaning that for every 100 visitors, 6 converted into patient inquiries, translating to an additional 25 family consultations per month.
Local SEO and GMB Success:
- The practice’s Google My Business profile saw a 300% increase in local search views and appeared in the top 3 map results for searches like “family doctor in [city]” and “family medicine DPC near me.”
- The number of phone calls and appointment requests from GMB increased by 180%, with patients citing convenience and affordability as primary reasons for booking.

Key Takeaways

Through a well-executed combination of SEO and Paid Ads, CrackedAgency helped the DPC family doctor position themselves as a trusted and affordable healthcare provider in their local community. The results speak for themselves — an impressive increase in traffic, patient inquiries, and new memberships — all while communicating the personalized care benefits that make DPC ideal for family medicine. The doctor’s practice is now a local leader in preventive care and chronic disease management for families, with a robust online presence that continues to grow organically.