Cracking through the noise
A sneakers and apparel store located in Florida enlisted Cracked Agency’s marketing services in May 2021 to boost its qualified traffic, inbound leads, and sales from all relevant channels.
To achieve the client’s goal, Cracked Agency focused on three core strategies: search engine optimization (SEO), pay-per-click (PPC) marketing, and paid social media advertising. Leveraging these tactics, we positioned 50 percent of their keywords within the top 5 rankings and delivered an 820.2% increase in total traffic and a 324.1% increase in sales leads.
Our paid strategies also generated remarkable results for the client, amounting to approximately $137K in purchase conversion value and $642K in adds-to-cart value.
– Purchase Conversion Value: +$137K
– Total Traffic: +820.2%
– Adds-to-Cart Value: +$642K
– Inbound Leads: +324.1%
Before collaborating with Cracked Agency, the client had only earned 17 website purchases. Once we set up new campaigns and explored new opportunities for increased revenue, we were able to maximise their potential reach and deliver exponential growth:
Purchases
Adds-to-Cart
Average Return on Ad Spend (ROAS)
Average ROAS for Catalogue Campaigns
Additionally, Cracked Agency’s SEO efforts resulted in a 324.1% increase in leads year-over-year (YoY).
From duplicate links and inconsistent link placements to missing/incorrect location data and an unoptimized ad account, the client had numerous challenges we needed to overcome to surpass any anticipated results.
Cracked Agency’s digital marketing team worked closely together to increase the company’s add-to-cart conversion and provide a more efficient budget spend. Our strategies involved:
Comprehensive Website and Advertising Audits
– Identified and rectified duplicate links, inconsistent placements, and missing location data.
– Audited and optimized the ad account to enhance targeting and performance.
On-Page SEO Revisions
– Implemented SEO revisions based on initial audits, including keyword optimization, meta tags updates, and content adjustments.
Paid Digital Strategy
– Designed a comprehensive strategy for Google Ads and social media to drive targeted traffic and generate relevant leads.
– Used negative keywords, tested match types, and increased the budget for long-tail keywords to improve Google Ads quality scores.
Content and Social Media Collaboration
– Developed an organic content plan focusing on SEO-boosting blog content themes.
– Created engaging social media content to drive brand awareness and follower growth.
Budget Optimization
– Allocated the budget towards social channels and tactics that demonstrated the highest return and engagement.
– Focused on advertising campaigns centered on brand awareness, traffic, and follower growth.
Advanced Targeting Techniques
– Leveraged lookalike audiences and retargeting campaigns to maximize reach and conversion rates.
Shopify Integration and Troubleshooting
– Conducted a thorough audit of the Shopify integration.
– Collaborated with the client through multiple calls to troubleshoot and optimize the Shopify setup for eCommerce success.
Creative Ideas and Strategy Enhancements
– Implemented seasonal and thematic ad campaigns to capture customer interest during peak shopping times.
– Developed influencer partnerships to enhance brand visibility and credibility.
– Ran interactive social media contests to boost engagement and attract new followers.
– Utilized user-generated content to build trust and showcase real customer satisfaction.
Through these comprehensive efforts, Cracked Agency successfully transformed the client’s digital presence, resulting in significant growth in traffic, leads, and sales.
